About Emanuel Petrescu

TOP SEO consultant from Toronto, Canada.

About Emanuel Petrescu

SEO consultant from
Toronto, Canada.

Here’s a short summary of who I am
and what I do:

Here’s a short summary of who I am
and what I do:

Here are some personal projects I’m working on or am part of:

Before my current job, I worked for a marketing and publishing agency for almost four years. Before coming to Canada, I spent three more years at Kantar WPP in the tv monitoring department. I like to tell people that my job was to watch tv all day – which is true to an extent – and get paid for doing so. I was also a DJ (more than 300 live gigs) and managed a recording studio and a record label.

I have a Bachelor’s Degree in Business Administration, and I’m always enrolled in an online course.

I watch (too many) movies and series – but I’ve slowed down since 2023. I listen to music (all music), read and sometimes… write. I’ve written a chapter for the Grow Together anthology that got published (so I guess I’m also a published author).

I’m subscribed to Esquire and have been since 2008, and one of my dreams is to publish an article there. The other two magazines I’m subscribed to are Maisonneuve and Canada’s History.

A longer description of
Emanuel Petrescu

Hi, I’m Emanuel, and I’m a passionate SEO specialist and digital marketer. More than ten years ago, I discovered my passion for marketing when I managed my recording studio and record label. I started the studio while I was in high school, and since then, it has become my full-time entrepreneurial business. I was on a budget (read close to no budget), which compelled me to learn the skills necessary to succeed and promote my music and brand.

Back then, the resources were limited and not available in my native language, and most of them did not apply to that market. However, I managed to learn PR techniques and write proper press releases. I also mastered the skills to develop and maintain relationships with key industry people.

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I became highly efficient using industry-specific software (Steinberg Cubase, Acid, Reason for recording and music production, and Vegas Pro for video production).

A friend (and later, my brother-in-law) installed WordPress and showed me how to use it alongside Google Analytics. I learned about SEO and how it can help me get exposure for my artists. I learned the URL, titles, meta descriptions, keyword density, links, etc. 

I also had a Joomla website for my recording studio, and by applying the technics I learned, I was number one for the term “recording studio” for more than three years. I guess I should be happy that I had no budget to hire a company to do all this for me.

Using all available channels, I was able to take advantage of the emerging revolutionary tools, which are now called social media. I have successfully produced music videos with millions of views. I toured in more than 250 live shows as a supporting DJ and also performed at festivals.

While managing artists, I was in charge of negotiating contracts, tours, and promotional appearances. 

I became highly efficient using industry-specific software (Steinberg Cubase, Acid, Reason for recording and music production, and Vegas Pro for video production). Moreover, I used WordPress, Google Analytics, and SEO, which resulted in higher exposure for my artists and my business. I was number one for the term “recording studio” for more than 3 years. Having no budget made me learn how important backlinks and keywords are. Using all available channels, I was able to take advantage of the emerging revolutionary tools, which are now called social media. I have successfully produced music videos with millions of views. I toured in more than 250 live shows as a supporting DJ and also performed at festivals. While managing artists, I was in charge of negotiating contracts, tours, and promotional appearances. I received a Business Administration Bachelor’s degree and also worked for the largest TV advertising and media research company (Kantar WPP).
The skills I acquired aided me with consultancy referrals for insurance companies. In my role, I set their presence online, from building the website to implementing digital marketing strategies (SEO, blogging, social media, and later, a form of what we call today podcasting, etc.). All those skills enabled me to reach their business goals successfully. In 2017, I immigrated to Canada and started working full-time exclusively as a digital marketing consultant. I am an avid learner, and I take a passion for everything I do. I experiment with new tools each month, such as CRMs, social media management systems, design, sharing, email marketing communication, time management, and project management apps.
The skills I acquired aided me with consultancy referrals for insurance companies. In my role, I set their presence online, from building the website to implementing digital marketing strategies (SEO, blogging, social media, and later, a form of what we call today podcasting, etc.). All those skills enabled me to reach their business goals successfully. In 2017, I immigrated to Canada and started working full-time exclusively as a digital marketing consultant. I am an avid learner, and I take a passion for everything I do. I experiment with new tools each month, such as CRMs, social media management systems, design, sharing, email marketing communication, time management, and project management apps.

Certification & Awards

Certification & Awards

Emanuel P - Other Activities

Immigrant Writers Associations

In 2019 I learned about the Immigrant Writers Association after reading the first anthology they published. I soon became a member and contributed to the first anthology, Grow Together. For the next three years, I contributed to two more anthologies and served on the board of the same association for a short period. For almost three years, I was the marketing manager and the operations manager, responsible for promoting on social media association’s activities – including its members, preparing the launch of the anthologies, and other activities with fellow members. 

It was an amazing experience, and I am still a member but not involved in the administration anymore, but this has opened a lot of opportunities for me, as I was present for many events and book fairs and made connections that led me to be one of the contributors who translated a play from the famous Canadian playwriter, Norm Foster. 

Immigrant Success Canada 

In 2022 I was approached by a dear friend to be part of this project – the friend knew I was involved in the immigrant community and mentored and coached other newcomers to Canada – why not make it a business? 

My partner and I are currently developing the educational modules for this coaching program for a successful and happy life in Canada. We also have a podcast where we interview other immigrants or discuss other “immigrant businesses.” 

Long story short, this is the program I wish I had available when I came to Canada. Long-term success and happiness from two “experienced immigrants.” 

Toastmasters

I learned about Toastmasters around 2010 in Romania. It was always on my list to join, sometimes soon, when the planets will align. Apparently, they aligned nine years later in Canada, four months before the pandemic hit. I joined a club close to where I worked, and then, once everything moved online, I became more active.

In my first year, I ran for all the club officers’ roles available and won none. Next year, I could have won any role I would have run – but I chose to go as a VP of PR since I am a marketing guy. Some opportunities further arrived – and I said yes, so I helped build a website for a conference, took the website manager position, and after that the District 60 Public Relation manager – the highest leadership position I have in an organization. 

Testimonials

GABRIELA CASINEANU
GABRIELA CASINEANU
JULY 29, 2021
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Very knowledgeable on SEO and other marketing techniques that boost company's visibility and builds trust. Responsive, professional service... highly recommended!
RAJ NARAYANAN
RAJ NARAYANAN
JULY 29, 2021
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Emanuel is a great digital marketer and i call him the SEO guru of the digital marketing lansdscape- if you need any help in Digital marketing Emanuel is the one for you!
MIHAI ION
MIHAI ION
JULY 29, 2021
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Emanuel's expertise in the digital marketing space is amazing. He helped me with my SEO and social media campaigns. He was able to identify the right audience so we can serve them ads that delivered rezults. He also identified some keyword opportunities in my industry and helped me create relevant content, content that ranks on the first page and helped me get more business. i highly recommend his service!
ORACLELIFE
ORACLELIFE
JULY 29, 2021
Read More
Positive: Professionalism , Quality , Responsiveness , Value Emanuel is excellent and professional at what he does!
I’ve been contributed content about digital marketing, SEO, tools, and best practices on several websites, on expert round-ups and quoted. I’ve also written some articles on the subjects. Also, the podcasts and show’s I’ve been a guest on can be seen here.

Expert Roundups I’ve been featured on:

SEMRUSH did a study on the top required skills for marketing specialists, and I’ve been honored to be their Canadian point of reference.

Another SEMRUSH study where I shared my vision based on my experience from an agency point of view.

I am honoured to be part of this SEMRush Academy Study, among such great digital marketers, as their Canadian contact.

A study from Databox about what are the key metrics you should be looking at when measuring your audience in Google Analytics

No one can guarnetee SEO. That being said, I’ve shared my experience with other bright minds from the industry.

Keeping consistency on Social Media is vital, and one way to do it is to schedule your campaigns in advance. HeyOrca did a round-up.

Cleaning up your email list is essential. I’ve shared my strategies with SmartrMail, where they quoted me on this study.

We all need tools to help with SEO. But sometimes, the tools you need the most are free and right under your nose.

There are many “myths” going around in many regarding emails. I’ve been included in this round-up among 19 others industry experts.

Customer relationship management can make or break your business. I use Hubspot and I recommend others in doing so as well.

Working with virtual assistants is something I do for more than ten years now.

The answer to most SEO questions, including this one, is – it depends.

Starting the year with a contribution on PRNEWS.IO’s roundup about Semrush’s Page Rank. I recommend reading the entire article. 

I’ve dropped a couple of words about one of my businesses, Immigrant Success Canada, a coaching program for newcomers.

I will let you take the logo and adjust it so it matches the others. As you know, I prefer webp. versions of the images, and also – there’s no need to be wider than necessary.

I’ve dropped my 2 cents on a preferred keyword research tool – I use it daily, and it’s free, and most of the time, it tells you enough that you need to get an idea.

I’ve been featured on another expert roundup among other digital marketers to share my 2 cents on how to adapt to Google Analytics 4.

Honored to join industry experts in Brett Farmiloe’s latest piece, discussing overlooked criteria for SEO success. 

promet source logo

May 2024 Google API Leax – A few more industry experts and I shared a few thoughts on the image of these leaks in the SEO community and how we do SEO. 

Articles I’ve written on other websites:

I am honoured and privileged to be featured on Content Marketing Institute’s website. I wrote a piece about working with freelancers.

Haven’t we all learned how to use Zoom and many similar tools for the past year? We did, but how to use them correctly. I’ve put together a guide that you can read here where I cover everything you need to know and ensure you have a successful video conference.

Getting the right man for the job is difficult in any field, not just digital marketing. I have been working with freelancers and copywriters for 10+ years. I recently shared on Pixellion’s blog my tips for hiring and managing the best copywriters – for your business or clients. A hint: it is not easy!

Why and How to Use Ahrefs Webmaster Tools for Your Website Ahrefs is a well-known tool in the SEO industry. In late 2020 they released a lite version that many website owners can benefit from for free. What are the metrics that you should look at? What do they mean?

Ve been working with freelancers for almost a decade now. I’ve done some freelance work myself, but mainly from a buyer’s perspective; I’ve shared some knowledge on what I look for when I need someone to help me.

Digital Marketing is a dynamic field, and the learning is ongoing. That’s the beauty of it. I’ve put together a shortlist of (mostly) free resources where you can start learning about digital marketing, from SEO to social media, email marketing, paid advertising and so on.

I’ve co-authored an article about passwords: why it’s important to have secure passwords, changed them frequently, and overall best practices to keep your accounts safe.

Ve been working with freelancers for almost a decade now. I’ve done some freelance work myself, but mainly from a buyer’s perspective; I’ve shared some knowledge on what I look for when I need someone to help me.

I’ve written an article added to an already existing page about marketing your law firm.

seo-powersuite

I wrote a comprehensive article that got published on the SEOPowerSuite blog – very humbled and privileged by this opportunity.

aspiration marketing logo

Another comprehensive article on a dear friend a collaborator’s agency website. This time, about local SEO – a complete and comprehensive guide. 

Podcasts and Video Interviews I’ve been a guest on::

I’ve written a chapter in the Grow Together anthology published by the Immigrant Writers Association, where I’m their marketing manager. So now I’m a published author :). Some of my colleagues from the anthology have been invited to Café New Canadians web show, where we discussed what being an immigrant writer is.

I’ve been a guest on my fellow Romanian from Toronto Roxana Radulescu’s podcasts, where we had a great conversation about life in general, what it means to be an immigrant, and how to have the right attitude when approaching the job search in Canada from the immigrant’s status.

I admire Anatolii and all the work he’s doing, as I’ve been following him for a while. I was surprised when he invited me to be a guest on his podcast, my first from the “SEO expert” position. It was an honour.

Primul interviu din calitatea de expert în digital marketing în limba română oferit Feliciei de la PulsTV. O onoare.

Ve been working with freelancers for almost a decade now. I’ve done some freelance work myself, but mainly from a buyer’s perspective; I’ve shared some knowledge on what I look for when I need someone to help me.

In this Café New Canadians session, I was a guest as a panelist among two fellow Toastmasters, Marcela Chein and Jaime Gonzalez, and we discussed the benefits of a newcomer joining a Toastmasters club.

I’ve been a guest again on Anatolii’s podcast. We discussed SEO audits and why are they important.

I’ve been a guest on the SEOSLY podcast – the hottest podcast on the market right now. Olga Zarr and I had an excellent talk about SEO Audits. If you don’t follow her, you’re missing out.

Podcast Anatolii Utilovskyi Unmiss with Emanuel Petrescu discussing AI in digital marketing

For the third time, Anatolii had me as a guest on his Unmiss podcast. This time around, we discussed how AI is redefining the digital marketing space. It is always a pleasure to be a guest on his show.

Timeline

1986
July 13
At around 5pm
Born in Bucharest, Romania, East Europe

On a hot summer day, on the same day as the great Julius Caesar, and as him, through a C-section. 

2000
The first Real Interaction with "The Internet"
Interaction with a search engine - Yahoo!

I took a course because until then, I was not really satisfied with the information available on "the internet." I was using #mirc chat groups, but that's it.

I saw others using a website called Yahoo! but never really knew what it did until I was enrolled in that course (funny enough, a future mayor of my city attended the same course).

That course changed everything!

2001
First websites
Geocities and Front Page Express
I still believe I could have done more things back then with those platforms than I can do today with many popular ones. Those were also the first attempts at "blogging." A post meant you would change your entire site.
2006
WordPress
The First WordPress website and introduction to SEO
I don't consider myself a web developer or a person that builds websites - I always ask for help, although I know a thing or two. But using WordPress was a gamechanger.
20019
My Website
emanuelp.com launched
At least 15 years later, but who's counting? I always prioritize everything else before my own things. It's weird to recommend yourself as a digital marketer and not have your own website, right?
2022
Newsletter
How About Some Marketing? Newsletter/Brand launched

Again, at least 15 years later - but in one form or another, I always sent my message. But it took me a while to get it in this format. I send it bi-weekly, and you can subscribe to How About Some Marketing? Newsletter by clicking here.