SEO Specialist from Toronto | Ontario | Canada
You can email me @ em [at] emanuelp.com
Here’s a short summary of what I do:
- SEO Premium Campaign Manager at Yellow Pages
- Marketing Manager for Immigrant Writers Association
- Webmaster (2021-2022) for Toastmasters District 60
- Web/Marketing for Toastmasters District 123
Here are some personal projects I’m working on:
- moviesformysoul.com – a blog where I (sometimes) write about movies
- homerecordingstudio.ca – a blog about home recording (audio)
- Podcast (TBA)
- Blockchain/DeFi publishing project (TBA)
Previously, I’ve worked for a marketing and publishing agency for almost 4 years, and I spent 3 more at Kantar WPP in the tv monitoring department (I like to tell people that my job was to watch tv all day – which is true to an extent – and get paid for doing so). I was also a DJ (more than 300 live gigs) and managed a recording studio and a record label.
I have a BA in Business Administration and I’m always enrolled in an online course.
I watch (too many) movies and series, listen to music (all music), read and sometimes… write. I’ve written a chapter for the Grow Together anthology that got published (so I guess I’m also a published author). I’m subscribed to Esquire and have been since 2008.
A Longer Description
Hi, I’m Emanuel, and I’m a passionate SEO specialist and digital marketer. More than 10 years ago, I discovered my passion for marketing when I successfully managed my recording studio and record label. I started the studio while I was in high school, and since then, it became my full-time entrepreneurial business. I was on a budget (read close to no budget), which compelled me to learn the skills necessary to succeed and promote my music and brand.
Back then, the resources were limited and not available in my native language, and most of them did not apply to that market. However, I managed to learn PR techniques and writing proper press releases, such as using high-quality photos and deducting which information was relevant. I also mastered the skills to develop and maintain relationships with key industry people.
I became highly efficient using industry-specific software (Steinberg Cubase, Acid, Reason for recording and music production, and Vegas Pro for video production).
Moreover, I used WordPress, Google Analytics, and SEO, which resulted in higher exposure for my artists and my business. I was number one for the term “recording studio” for more than 3 years. Having no budget made me learn how important backlinks and keywords are.
Using all available channels, I was able to take advantage of the emerging revolutionary tools, which are now called social media. I have successfully produced music videos with millions of views. I toured in more than 250 live shows as a supporting DJ and also performed at festivals. While managing artists, I was in charge of negotiating contracts, tours, and promotional appearances. I received a Business Administration Bachelor’s degree and also worked for the largest TV advertising and media research company (Kantar WPP).
The skills I acquired aided with consultancy referrals for insurance companies. In my role, I set their presence online, from building the website to implementing digital marketing strategies (SEO, blogging, social media, podcasting, etc.). All those skills enabled me to reach their business goals successfully. In 2017, I immigrated to Canada and started working full-time exclusively as a digital marketing consultant. I am an avid learner, and I take passion in everything I do. I experiment with a new tool each month, such as CRMs, Social Media Management systems, design, sharing, email marketing communication, time management, and project management apps.
Since 2020 I’ve volunteered as the marketing manager for IWA – Immigrant Writers Association, and been featured as a published author on its second anthology, Grow Together.
Certification & Awards
SEMRUSH SEO Toolkit
Social Media Toolkit