SEO Case Studies

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Here are some of the campaigns I’ve been working on throughout the years:

Building a Strong Digital Presence for a New Psychotherapy Clinic in Ontario

This psychotherapy clinic, a new business with no prior digital footprint, needed to establish its online presence and attract clients quickly. We began with an in-depth keyword, market, and competitor analysis to identify primary, secondary, and long-tail keywords. From there, we created strategic content clusters and an editorial calendar to guide the clinic’s content strategy.

screenshot from Google Search Console showing increasing organic traffic

To lay the foundation for a strong digital footprint, we built foundational links and developed a robust social fortress. A targeted PR campaign and guest posting strategy resulted in the clinic’s owner being featured in internationally recognized news outlets, helping to establish credibility and authority.

To lay the foundation for a strong digital footprint, we built foundational links and developed a robust social fortress. A targeted PR campaign and guest posting strategy resulted in the clinic’s owner being featured in internationally recognized news outlets, helping to establish credibility and authority.

Although the clinic is physically located in Toronto, we established a strong digital presence throughout Ontario without relying on additional local addresses. By leveraging targeted content, localized SEO strategies, and geo-targeted advertising campaigns, we ensured the clinic attracted clients from across the province.

To drive immediate results, we launched a meta lead generation campaign, focusing on acquiring new clients quickly. Within the first year, we expanded efforts by rolling out a comprehensive PPC campaign targeting each of the clinic’s services.
The results have been impressive, with consistent growth year over year. By combining organic and paid strategies with a focus on authority-building and targeted outreach, this psychotherapy clinic is now well-positioned for continued success.

Canadian West Coast Lawyer Achieves All-Time High Organic Traffic

With over 30 years of experience, this Canadian West Coast lawyer already had a solid foundation, but there was room for improvement in their website’s performance. After conducting a comprehensive audit using tools like Screaming Frog, SEMrush, and Search Console, I identified and resolved several technical issues that were hindering growth.
To further enhance their online presence, I carried out in-depth keyword and competitor research, uncovering new opportunities for growth. Collaborating closely with the client, I gained valuable professional insights and a better understanding of their audience’s needs. Together, we developed a strategic content schedule that not only targeted high-demand topics but also aligned with the client’s expertise.
The results were remarkable—organic traffic tripled, and by early 2023, the website reached an all-time high in performance.

Improving Online Visibility for a Canadian Medical Clinic

This Canadian medical clinic, with a strong presence across West and Central Canada, aimed to enhance its website’s performance and establish itself as a trusted authority in the healthcare industry. Over the first three months, I identified and resolved technical issues impacting the site, ensuring it was optimized for both users and search engines.

Through extensive keyword and topic research, we developed a detailed editorial calendar. Existing pages were optimized, and new ones were created to address key patient needs. Additionally, we launched a blog featuring relevant industry news, updates, and unique guides based on common patient concerns identified in collaboration with the client. These guides, including videos, tackled topics competitors had overlooked, helping the clinic stand out.

By leveraging the clinic’s Expertise, Experience, Authority, and Trust (EEAT), we positioned the website as a trusted resource in the medical field. Schema markup was implemented to further reinforce the site’s authority and improve its visibility in search results.

This collaborative approach resulted in a stronger online presence, helping the clinic attract more patients and meet its business goals.

snapshot from SEMRush showing organic traffic and keyword positioning reaching an all time high

Fintech Startup: Achieving Exceptional Growth Through Strategic SEO

When I began working with this fintech startup, they had been in operation for two years but only had a modest digital presence. With a global audience focused primarily on North America, it was clear there were untapped opportunities to expand their visibility and reach.

Challenges Identified

The website had minimal content, lacked a cohesive SEO strategy, and had only basic keyword targeting in place. There was also no defined content plan, video marketing strategy, or digital PR efforts to establish authority within the fintech space.

Remarkable Results

The results of this effort were outstanding. Comparing the last three months of 2025 to the same period in 2024, the startup saw a 1053.44% increase in total clicks, reflecting the massive improvement in website performance and visibility. Total impressions also skyrocketed, further solidifying their digital presence.

Strategic Approach

  1. Comprehensive Research: I started by conducting in-depth keyword research, competitor analysis, and market exploration. This provided valuable insights into unique opportunities and high-impact keywords tailored to their niche.
  2. Content Strategy: Using these insights, I developed an editorial calendar designed to address audience needs and industry trends.
  3. Video Marketing: Recognizing the value of video content, I crafted a solid video marketing strategy to complement the written content. This approach provided an engaging way to educate the audience and build brand authority.
  4. Digital PR Campaigns: To further boost their authority and visibility, we ran targeted digital PR campaigns, securing placements in well-recognized publications within the fintech industry. These efforts not only enhanced the brand’s reputation but also generated valuable backlinks to strengthen their domain authority.

Expanding Digital Impact

The success didn’t stop at clicks and impressions. The startup experienced increased engagement, enhanced audience trust, and higher conversion rates, positioning them as a strong competitor in the fintech space. By combining content optimization, video strategies, and impactful digital PR efforts, we built a scalable foundation for ongoing growth.

snapshot from Google Search Console showing organic traffic increase year over year

B2B Technology Company: Website Redesign, SEO, and Scalable Growth Strategy

This B2B technology company required a website redesign while maintaining its existing search visibility and organic traffic. Website migrations can be risky, often leading to ranking drops, but with a structured SEO-first approach, we ensured a smooth transition while setting the stage for long-term growth.

Strategic Approach

  1. SEO-Focused Website Redesign: Executed a structured migration plan, preserving rankings, improving site architecture, and enhancing user experience for B2B decision-makers.
  2. Targeted Content Strategy: Developed an industry-specific content framework focused on high-value B2B keywords, thought leadership, and lead-generating assets.
  3. Digital PR & Social Media Marketing: Launched a digital PR campaign to strengthen backlinks and industry credibility while leveraging social media to drive engagement and brand awareness.
  4. Google Paid Ads: Implemented targeted Google Ads campaigns to drive immediate traffic and generate high-intent leads, complementing the organic strategy.

Results & Impact

  • Zero traffic loss post-migration, ensuring search stability.
  • Increased engagement & lead generation through optimized content and social efforts.
  • Enhanced industry authority via digital PR and backlinks.
  • Steady pipeline of high-quality leads from Google Ads, reducing reliance on organic search alone.

By combining SEO, content marketing, digital PR, social media, and paid advertising, we created a multi-channel strategy designed for sustained B2B growth—delivering both immediate impact and long-term scalability.

A Google Trends graph illustrating the search volume for a specific keyword over time, showcasing fluctuations in interest.