I try to be an avid reader. Sometimes I go through a book a day, sometimes 1 per week, other times 1 per month. Since last year, fortunately, there hasn’t been 1 month without me reading a book.
I have an old Kindle and a tablet that I sometimes use, but I prefer the hardcopy – if it’s possible.
For example, The Art of SEO it’s quite large and unhandy when you commute in public transit. And since I had the pdf for free from one of the authors – Stephan Spencer – a giveaway to a SEMRush webinar, and since it included lots of links, that made sense of reading it on the tablet.
I am born in Romania and I like reading in my native language. Since I live in Canada, sometimes it’s not that easy to get my hands on the hardcopy, so this is where the Kindle comes in handy.
I own a decent amount of books here in Canada but there’s significantly more back home in Romania. Is there worth owning a library at home? Yes, it is. And it has a name (actually 2): antilibrary or tsundoku. I found out about them after reading this article.
Books I Read and Recommend
DotCom Secrets – Russell Brunson
It would make sense to start with the book that gave me the necessary spark to start writing this page: DotCom Secrets by Russell Brunson. You can purchase this book for free, you’ll need to pay for the shipping. This is one method that Russell Teaches in this book. And you will see who has read and applied all the principles in it by the tactics and techniques that he’s teaching.
Russell is a marketer that I keep a close eye on. I first learned about his product ClickFunnels by a YouTube video ad that I didn’t skip because it caught my attention from the first 5 seconds. It’s funny and it explains in just a couple of minutes what the software does and how it works. You can watch it here.
I can’t say the content of this book was new to me; on the contrary, much of these techniques I have successfully applied in the past. I’m not in the business of selling products (physical or digital) but I do help people set up their process.
But behind these techniques and sequences, there are hours (if not years) of hard work, testing, tweaking, adapting different funnels in order to successfully maximize your profit.
I would definitely recommend it; and after you’re done with it, keep it close and come back from time to time. There’s always something you could implement.
The Leader Who Had No Title – Robin Sharma
Robin Sharma is one of the first self-help speakers I’ve been following; he was indeed one of the first who embraced the Internet and brought tremendous value to his subscribers.
Trough his videos I would receive via email he introduced me to concepts that made sense even today, so when my boss gave me his book to read, I was already familiar with him and what he’s preaching.
I wrote an article on my Medium blog. Why this book is so dear to me is because the current reading cycle started with it! I decided to weak up early and read, and it’s been like that (more or less) since then.
Lost and Founder – Rand Fishkin
I’ve written about this one as well on Medium as well; I emailed him asking for permission to use a pic he posted on Twitter for the article and he replied immediately saying YES. After the post was published, I emailed him the article and he left a comment! That was a pleasant surprise.
If you own a startup or thinking of getting investors into your business, this is definitely a must-read.